Content creation lead at Jardin kitchen and Juice bar
As the Content Creation Lead for the Hungry416 team, I played a key role in producing and executing content for Jardin Kitchen and Juice Bar. From the initial concept to the final post, I helped with the creative direction, ensuring that each piece of content aligned with both the restaurant’s brand identity and Hungry416’s aesthetic.
My Role and Responsibilities
As the Content Creation Lead, I made sure our team captured high-quality, engaging content while staying on track with the shot list. I helped direct shots, adjust angles, and refine compositions to showcase Jardin Kitchen and Juice Bar’s vibrant dishes in the best light. Working closely with the team, I ensured a smooth workflow, keeping everything organized while making real-time creative decisions to maximize the content’s impact on social media.
Strategy & Approach
Our strategy for this project was to capture Jardin’s vibrant atmosphere and bold menu in a way that felt authentic and engaging. From the start, we worked closely with the owner and staff to understand their vision, ensuring the content aligned with their brand identity.
We took a collaborative approach, involving the team in key creative decisions to highlight what makes Jardin unique. Our focus was on showcasing the lush greenery of the space, emphasizing how it complemented the rich colors of their food and drinks.
Execution & Content Creation
For the final execution, we created two Instagram posts that showcased their vibrant atmosphere and bold dishes. The first was a 0.5 lens reel, highlighting colourful food and drinks in a playful, immersive way. The second was a carousel offering a behind-the-scenes look at our creative process, capturing our team styling dishes and showcasing the restaurant’s greenery and natural lighting.
Our process involved filming with creative angles and movement to make the visuals more dynamic, editing with smooth transitions and colour adjustments to enhance bold colours to keep everything looking polished and cohesive.
Behind the scenes
Here are some photos and videos capturing the creativity and teamwork that went into bringing this project to life. This is a glimpse into the process behind the finished content.
Key takeaways
This project was my first collaboration with Hungry416, and it was an exciting experience. We worked closely with the owner and staff to ensure the content reflected Jardin’s vision. The behind-the-scenes carousel post highlighted the vibrant food and drinks, while also showcasing the creative process. Strong visuals helped maintain a cohesive aesthetic. Some challenges, like inconsistent lighting, pointed to the need for better scheduling or extra equipment in future projects. Going forward, I plan to use more detailed shot lists and explore new content formats to increase engagement. This project helped refine my filming techniques and emphasized the importance of strategic storytelling and teamwork.